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About

Sefalana Trading (Pty) Ltd is the Lesotho subsidiary of Sefalana Holding Company Limited, a diversified fast-moving consumer goods (FMCG) group founded in 1974 and the first company listed on the Botswana Stock Exchange in 1979. The Lesotho business entered the market on 1 November 2016 through the acquisition of TFS Wholesalers, Distribution and Logistics in Maseru, the country's largest distribution and logistics company, giving it a strong local presence. It operates wholesale and retail distribution of FMCG products in Lesotho, including supermarket, convenience store and cash and carry outlets, and is led by a local management team of just over 80 staff. The broader Sefalana group operates across Botswana, Namibia, Lesotho, South Africa and Australia, employing over 8,100 people.

Trade Profile
Import Export
Trade Records 8931
Trade Records 129
Suppliers 282
Buyers 23
Latest Import Date 2026-06
Latest Export Date 2026-06
Source: Topease Global Trade Data
Export Profile

According to Topease's global trade data, SEFALANA TRADING (PTY) LTD. exports products to verified importers across global markets.

Its export activity is associated with HS-code categories such as:

Representative importers include:

These export insights help users understand the SEFALANA TRADING (PTY) LTD. distribution footprint, product specialization, and shipment scale. Through Topease's deep trade data and trade intelligence capabilities—such as trade flow analysis and market benchmarking—importers and exporters can evaluate downstream demand and identify potential importer relationships.

Import Profile

As an importer, SEFALANA TRADING (PTY) LTD. sources products from verified exporters across multiple regions.

Its import activity spans HS-code categories including:

Representative exporters include:

These import insights help users assess sourcing patterns, supplier concentration, and trade continuity. With Topease's analytical tools—such as sourcing pattern analysis and supply-chain mapping—users can evaluate supplier performance and identify diversification opportunities.

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Import Data
Full Analysis

Explore SEFALANA TRADING (PTY) LTD.'s import activity, including trade volumes, top suppliers, sourcing countries, and key product categories. These insights allow exporters and potential suppliers to understand its global supply chains, track procurement trends, and identify new business opportunities.

Import Trend
Top Imported HS Codes
Import Source Distribution
Exporters & Trade Data of SEFALANA TRADING (PTY) LTD.
Exporter Importer HS Code Number of Trade Amount (USD) Quantity Import Port
WILLOWTON GROUP SEFALANA TRADING (PTY) LTD. 1006 24 $186,500 3,420 Los Angeles
BLISS BRANDS PTY LTD,66 SPRINGBOK AVENUE SEFALANA TRADING (PTY) LTD. 3401 24 $186,500 3,420 Los Angeles
DELTA DISTRIBUTORS SEFALANA TRADING (PTY) LTD. 2203 24 $186,500 3,420 Los Angeles
UNILEVER SOUTH AFRICA PVT LTD SEFALANA TRADING (PTY) LTD. 0906 24 $186,500 3,420 Los Angeles
NATIONAL BRANDS LIMITED,PO BOX 3339 SEFALANA TRADING (PTY) LTD. 0402 24 $186,500 3,420 Los Angeles
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Export Data
Full Analysis

Gain insights into SEFALANA TRADING (PTY) LTD.'s export activities, including shipment volumes, key buyers, destination countries, and product categories. Understand global demand patterns, track sales reach, and spot opportunities to connect with potential buyers.

Export Trend
Top Exported HS Codes
Export Destination Distribution
Importers & Trade Data of SEFALANA TRADING (PTY) LTD.
Importer Exporter HS Code Number of Trade Amount (USD) Quantity Export Port
BEIERSDORF CONSUMER PRODUCTS SEFALANA TRADING (PTY) LTD. 3005 24 $186,500 3,420 Los Angeles
PIONEER FOODS PTY LTD. SEFALANA TRADING (PTY) LTD. 0806 24 $186,500 3,420 Los Angeles
UNILEVER SOUTH AFRICA PVT LTD SEFALANA TRADING (PTY) LTD. 0910 24 $186,500 3,420 Los Angeles
CUPA (PTY) LTD SEFALANA TRADING (PTY) LTD. 4410 24 $186,500 3,420 Los Angeles
PIONEER FOODS GROCERIES PTY LTD SEFALANA TRADING (PTY) LTD. 2103 24 $186,500 3,420 Los Angeles
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Supply Chain Intelligence
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Chain Insights — Explore SEFALANA TRADING (PTY) LTD.'s trading network to uncover connections with international buyers and suppliers. With Topease's Supply Chain Solution, you can track product flows and identify patterns that reveal new sourcing and partnership opportunities.

Suppliers
Supplier
WILLOWTON GROUP
Supplier
BLISS BRANDS PTY LTD,66 SPRINGBOK AVENUE
Supplier
DELTA DISTRIBUTORS
SEFALANA TRADING (PTY) LTD.
Lesotho
Buyers
Buyer
BEIERSDORF CONSUMER PRODUCTS
Buyer
PIONEER FOODS PTY LTD.
Buyer
UNILEVER SOUTH AFRICA PVT LTD
Key Contact Details
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Access SEFALANA TRADING (PTY) LTD.'s key professional contacts for B2B outreach purposes. View verified phone numbers, emails, and LinkedIn profiles to facilitate efficient business communication.

MM
M. M.
Regional General Manager
Phone LinkedIn
MM
M. M. M.
Regional General Manager
Phone LinkedIn
LC
L. C.
Regional General Manager
Phone LinkedIn
SL
S. L.
General Manager
Phone LinkedIn
RL
R. L.
Buyer Clerk
Phone LinkedIn
SC
S. C.
Merchandise Executive
Phone LinkedIn
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Verified Trade Activity
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Procurement Signals
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Price & Volume Insights
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Disclaimer: Data is compiled from public and third-party sources and may not be complete or fully accurate. This information is provided for business intelligence purposes only and should not be used for legal, financial, or compliance decisions.