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About

ROBA GENERAL MERCHANTS LTD is the flagship trading arm of the Roba Group, a Rwanda-based conglomerate, and operates as a leading regional importer and exporter of fast-moving consumer goods (FMCGs), primarily rice, sugar, and edible oils. The company directly sources commodities such as crude palm oil from Malaysia, sugar from Brazil and Eswatini, and rice from India, distributing them to markets including the Democratic Republic of Congo, Uganda, Burundi, Djibouti, Benin, and South Sudan. Recognized as a top tax-compliant business by the Rwanda Revenue Authority and holding Authorized Economic Operator (AEO) status, it is headquartered in Kigali and operates a strategic free zone warehouse with cold storage and ample parking for cross-border trade. The company has built around 30 years of experience in regional import and export across East and Central Africa.

Trade Profile

Import
Trade Records 21
Suppliers -
Latest Import Date 2026-07
Source: Topease Global Trade Data
Export Profile

According to Topease's global trade data, ROBA GENERAL MERCHANTS LTD exports products to verified importers across global markets.

Import Profile

As an importer, ROBA GENERAL MERCHANTS LTD sources products from verified exporters across multiple regions.

Its import activity spans HS-code categories including:

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Import Data

Full Analysis

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Key Contact Details

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Verified Trade Activity

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Procurement Signals

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Price & Volume Insights

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